Fleet Management Weekly Introduces A New Program Designed to Accelerate a Business’ Brand Building Momentum

By Ed Pierce, FMW Brand Acceleration

Fleet Management Weekly has served as the fleet industry’s digital source of video interviews and timely news and feature articles for more than 20 years.

In that time, fleet service providers consistently have found its coverage of company news and goings-on dramatically increases awareness of and interest in their brands immediately after publication.

In fact, the most common request we get from fleet product and service providers is:

“How can my company extend the positive awareness and perceptual results?”

Fleet Management Weekly has the answer: FMW Brand Acceleration.

FMW Keeps the Spotlight on Your Brand

The new FMW Brand Acceleration program builds on the brand’s value story as featured in the initial editorial coverage. Flexible enough to be implemented on a project basis, but thorough enough to become a comprehensive annual marketing plan, FMW Brand Acceleration brings together the full gamut of services, customized to meet the exact needs and goals of any business intending to reach and influence fleet decision-makers.

FMW Brand Acceleration Services Include

Brand Strategy – Whether the marketing need is to launch a new product, position a brand, or generate leads, the FMW Brand Acceleration team can help continuously reach 20,000+ fleet professionals. We’ll tell your brand’s value story at every level of
engagement now and in the future.

Content Marketing – It’s all about substance, and FMW Brand Acceleration writers are at the top of their game. Using 20 years of fully engaged industry experience, we can craft engaging content that truly speaks to your prospects in a language they understand. We learn the intricacies of your brand’s technology and other features with little to no learning curve and produce astounding results quickly. In the end, your prospects will know you are truly one of them.

Lead Generation – We will work with your marketing and sales groups as one team to define real performance goals and recommend powerful strategies on how to meet or exceed them. FMW Brand Acceleration employs the tools and processes for monitoring leads, as well as how to turn those leads into actual sales through marketing channel, tactical, and content effectiveness.

Social Media – A powerful social media strategy by FMW Brand Acceleration provides the best means for continuous message delivery, allowing your brand to cut through the crowd. It utilizes an analytical method of building an audience of activated and informed followers, generating new leads, and ushering them through the buying cycle — from awareness to consideration to purchase.

Print – Consider that 56% of consumers trust print marketing more than other means of advertising; 82% of consumers said they trust print ads more when making a purchase decision, and finally, the implementation of print media along with digital ads can improve the effectiveness of the campaign by up to 400%. FMW Brand Acceleration can develop a results-driven print strategy and deliver materials with outstanding design and engaging copywriting. Cost-effective printing is available, too.

Metrics to Prove Performance

Every marketing campaign must provide quantitative proof of its performance in today’s business world. FMW Brand Acceleration programs are built upon agreed-upon, meaningful-to-the-business metrics. For example, we expect to demonstrate the true value of our program for your company in terms of sales and returns.

For more information about FMW Brand Acceleration, contact us today!

Fleet Management Weekly A New Program Designed to Accelerate a Business’ Brand Building Momentum

By Ed Pierce, FMW Brand Acceleration

Fleet Management Weekly has served as the fleet industry’s digital source of video interviews and timely news and feature articles for more than 20 years.

In that time, fleet service providers consistently have found its coverage of company news and goings-on dramatically increases awareness of and interest in their brands immediately after publication.

In fact, the most common request we get from fleet product and service providers is “How can my company extend the positive awareness and perceptual results?” Now Fleet Management Weekly has the answer: FMW Brand Acceleration.

FMW Brand Acceleration Keeps the Spotlight on Your Brand

The new FMW Brand Acceleration program builds on the brand’s value story as featured in the initial editorial coverage. Flexible enough to be implemented on a project basis, but thorough enough to become a comprehensive annual marketing plan.

Our Services Include:

Brand Strategy – Whether the marketing need is to launch a new product, position a brand, or generate leads, the FMW Brand Acceleration team can help continuously reach 20,000+ fleet professionals. We’ll tell your brand’s value story at every level of engagement now and in the future.

Content Marketing – It’s all about substance, and FMW Brand Acceleration writers are at the top of their game. Using 20 years of fully engaged industry experience, we can craft engaging content that truly speaks to your prospects in a language they understand. We learn the intricacies of your brand’s technology and other features with little to no learning curve and produce astounding results quickly. In the end, your prospects will know you are truly one of them.

Lead Generation – We will work with your marketing and sales groups as one team to define real performance goals and recommend powerful strategies on how to meet or exceed them. FMW Brand Acceleration employs the tools and processes for monitoring leads, as well as how to turn those leads into actual sales through marketing channel, tactical, and content effectiveness.

Digital & Web – In today’s digital world, researching a solution is in the palm of everyone’s hand. FMW Brand Acceleration’s team of digital designers will ensure that your brand will be found and is optimized for the online sales cycle. Your brand can utilize a wealth of digital vehicles in our war chest that will engage prospects providing fully measurable results through real time analytics.

Social Media – A powerful social media strategy by FMW Brand Acceleration provides the best means for continuous message delivery, allowing your brand to cut through the crowd. It utilizes an analytical method of building an audience of activated and informed followers, generating new leads, and ushering them through the buying cycle — from awareness to consideration to purchase.

Print – Consider that 56% of consumers trust print marketing more than other means of advertising; 82% of consumers said they trust print ads more when making a purchase decision, and finally, the implementation of print media along with digital ads can improve the effectiveness of the campaign by up to 400%. FMW Brand Acceleration can develop a results-driven print strategy and deliver materials with outstanding design
and engaging copywriting. Cost-effective printing is available, too.

Metrics to Prove Performance

Every marketing campaign must provide quantitative proof of its performance in today’s business world. FMW Brand Acceleration programs are built upon agreed-upon, meaningful-to-the-business metrics. For example, we expect to demonstrate the true value of our program for your company in terms of sales and returns.

For more information about FMW Brand Acceleration, contact us today!

Contact Us Today

Have questions? Want to get started? A Brand Acceleration representative will get back to you right away.

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