by inertia | Sep 15, 2023 | Uncategorized
Creating a defensible market position is essential for a business’s long-term success and growth. It involves developing a unique and sustainable competitive advantage that sets your company apart from competitors and makes it difficult for others to replicate...
by inertia | Sep 1, 2023 | Uncategorized
Segmenting your B2B (business-to-business) markets is crucial for developing effective marketing strategies and tailoring your offerings to meet the unique needs of different customer groups. B2B markets can be complex, so breaking them down into segments helps you...
