Fleet vehicle transport leader PARS recently initiated a refined LinkedIn posting strategy, resulting in a 228% engagement growth rate in the most recent six-month period. Working with the fleet industry marketing specialists at Fleet Management Weekly’s Brand Acceleration, PARS built its posts around insightful transport solutions, thought leadership, and better branded, visually-appealing content to boost engagement significantly compared to previous months.
We recognize that social media posts must deliver significant value for users to engage with them in the clutter of an average newsfeed.
PARS’ updated social media strategy utilizes tips, insights, and industry trends to showcase their fleet management expertise in a branded way that is credible and resonates with their audience.