by inertia | Oct 15, 2023 | Uncategorized
A smart content management strategy is necessary for fleet providers’ marketing teams to manage the huge volume of your data efficiently and to allow informed decision-making. Let’s look at a content management strategy in detail: You must first identify your audience...
by inertia | Oct 1, 2023 | Uncategorized
In today’s B2B remote work environment, buyers have fewer opportunities for face-to-face sales calls and developing relationships than in the past. Instead, establishing and building relationships depends more and more on digital connectivity tools and media....
by inertia | Sep 15, 2023 | Uncategorized
Creating a defensible market position is essential for a business’s long-term success and growth. It involves developing a unique and sustainable competitive advantage that sets your company apart from competitors and makes it difficult for others to replicate...
by inertia | Sep 1, 2023 | Uncategorized
Segmenting your B2B (business-to-business) markets is crucial for developing effective marketing strategies and tailoring your offerings to meet the unique needs of different customer groups. B2B markets can be complex, so breaking them down into segments helps you...
by inertia | Aug 15, 2023 | Uncategorized
“Digital selling is taking over…are you prepared?” “Identify the existing gaps in the desired sales experience.” “Dealing with scale in a digital-first future.” As a fleet marketer, you have surely seen the steady stream of alarming online opinions from generalist...
