by inertia | Feb 15, 2024 | Marketing
Fleet services companies face stiff competition in creating brand awareness and driving sales leads; to meet this objective, marketing managers need to determine a proper marketing mix in their marketing plan. In this blog we’ll cover key steps and strategies...
by inertia | Feb 1, 2024 | Marketing
For any company to thrive and prosper in today’s accelerated business landscape, having a properly filled sales funnel is of critical importance for its continued growth and success. Fleet industry service providers in particular can learn and utilize effective...
by inertia | Jan 15, 2024 | Design & Branding
Internal branding programs can profoundly affect fleet product and service providers’ sales by building a strong, recognizable brand that resonates with customers and stakeholders, increasing sales and market share. Internal branding demands that these companies...
by inertia | Jan 1, 2024 | Marketing
Business leaders, especially those in the fleet industry, are hearing about and experiencing “disruption” more than ever. Indeed, marketers must not only adapt to the concept to remain viable, but they must also promote the concept to their employers and...
by inertia | Dec 15, 2023 | Marketing
Innovative marketing is no longer limited to B2C (business-to-consumer) industries. B2B businesses seek, find, and implement new marketing ideas and technology to gain an edge in today’s competitive business landscape. This blog explores the latest innovations...