by inertia | Jan 1, 2024 | Uncategorized
Business leaders, especially those in the fleet industry, are hearing about and experiencing “disruption” more than ever. Indeed, marketers must not only adapt to the concept to remain viable, but they must also promote the concept to their employers and...
by inertia | Dec 15, 2023 | Uncategorized
Innovative marketing is no longer limited to B2C (business-to-consumer) industries. B2B businesses seek, find, and implement new marketing ideas and technology to gain an edge in today’s competitive business landscape. This blog explores the latest...
by inertia | Dec 1, 2023 | Uncategorized
Effective marketing is no longer limited to B2C (business-to-consumer) industries in today’s competitive business landscape. Fleet managers in the B2B (business-to-business) sector can learn valuable lessons from B2C marketing strategies to optimize their...
by inertia | Nov 15, 2023 | Uncategorized
Adopting “best practices” in selecting any vendor can assure significant benefits and added value in the operation of the business. That’s especially true in partnering with a marketing team to support the branding and marketing of fleet industry...
by inertia | Nov 1, 2023 | Uncategorized
Branding and marketing are two essential elements for any successful fleet supplier’s business’ growth strategy, but they are often misunderstood and confused with each other. While branding and marketing are related, they are two distinct concepts with different...