by inertia | Sep 15, 2023 | Uncategorized
Creating a defensible market position is essential for a business’s long-term success and growth. It involves developing a unique and sustainable competitive advantage that sets your company apart from competitors and makes it difficult for others to replicate...
by inertia | Sep 1, 2023 | Uncategorized
Segmenting your B2B (business-to-business) markets is crucial for developing effective marketing strategies and tailoring your offerings to meet the unique needs of different customer groups. B2B markets can be complex, so breaking them down into segments helps you...
by inertia | Aug 15, 2023 | Uncategorized
“Digital selling is taking over…are you prepared?” “Identify the existing gaps in the desired sales experience.” “Dealing with scale in a digital-first future.” As a fleet marketer, you have surely seen the steady stream of alarming online opinions from generalist...
by inertia | Aug 1, 2023 | Uncategorized
New FLEET LEADS Acceleration Program Promises to Keep Your Sales Reps Busy According to BrandChemistry.com.au, a chief complaint among B2B marketers is that expense-fixated senior management often gives them the impossible challenge of achieving unrealistic KPIs with...
by inertia | Jul 17, 2023 | Uncategorized
You’ve heard of outsourcing, but have you considered “Upsourcing” your business’s marketing structure? It’s time to consider going out with the old and in with the new. A strategic partner of FMW Brand Acceleration, Inertia: marketing +...
by inertia | Jul 15, 2023 | Uncategorized
Digital marketing has undergone tremendous changes in the past few years due to the impact of technology, privacy, and changing customer behavior. These factors have disrupted the traditional marketing landscape and have forced marketers to adapt to new trends and...
